Other News

Outfront Gets L.A. Bus Marketing Rights

A press release from Outfront Media 12 SEP 2016 New deal expands on OUTFRONT’s leadership in the greater Los Angeles transit advertising market NEW YORK, Sept. 12, 2016 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, announced today that it has assumed […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Kerry Yoakum on local outdoor regulations

Kerry Yoakum is VP, Government Affairs for the OAAA.  He joined OAAA in 2008 after practicing law as an attorney for the Ohio Department of Transportation. Kerry, how did you get involved in the outdoor advertising industry? Prior to joining the Outdoor Adverting Association of America (OAAA), I practiced as […]

Company of The Day: Atlantic Outdoor

Company: Atlantic Outdoor Advertising Markets: New York Headquarters: 65 Central Park West, Suite 1F, New York, NY  10023 Phone: 212-787-5100 Email: info@atlanticoutdoor.com Atlantic Outdoor was established by industry veteran Jason Perline (Founder and Chairman of Van Wagner Communications).  The company specializes in triple A locations in New York City.  The […]

Crookston MN Evaluating Digital Sign Request

Last year the University of Minnesota Crookston, in Crookston, MN, approached the City about potentially placing a billboard on University property on the north end of town. The City modified its existing ordinance relating to billboard-related signage to allow a limited number of billboards along a major corridor like University […]

Georgia and Alabama Road Trip

Insider visited Georgia and Alabama last week.  A billboard road trip isn’t a road trip without breakfast at Cracker Barrel, which is a huge billboard advertiser.  Here’s paragraph from Cracker Barrel’s 2015 10-K: Marketing : We employ multiple mediums to reach and engage our guests. Outdoor advertising (i.e., billboards and […]

Rumor Has It – September 10, 2016

Some software hackers from Silicon Valley  have formed a company which wants to be the Airbnb of outdoor advertising with a cloud-based platform to facilitate the buying and selling of digital and static billboard space.  The outdoor industry needs a product which is ubiquitous and as easy to use as […]

Feds Take Control of Philadelphia Billboards

philly.com is reporting that the federal government has taken regulatory control of billboards along the Market Street East corridor away from Philadelphia, saying the city had not been responsive to questions about enforcement.  In a letter issued last month, the Federal Highway Administration ordered that the city return control of […]

Vinyl Printing Under A Blue Sky

Blue Sky Digital Printing, owned by Trent Lindmark, has been on a high growth curve out of their base of operations in Norman, OK.  Insider has a chance to talk with Trent about the business. Tell us about Blue Sky’s digital printing capabilities? Blue Sky has the capacity to print […]

Outdoor Legal: Property Owner Liable For Outdoor Worker’s Fall

Get billboard insurance and make sure your billboards are up to code.  In April 2016 a New York Court of Appeals found that a property owner was liable for injuries a worker sustained while adding extensions to a billboard.  You can read an analysis of the case in Insurance Journal. […]