A study by PwC projects US outdoor growth at 4.3%/year for 2016-2020. Digital will become a larger percentage of the total US outdoor spend but static boards will remain stable as you can see from the following chart. Insider’s take: Static outdoor isn’t going away for three reasons. Many communities […]
Other News
Montana Aproves Digital Billboards
On a 4 to 1 vote, the Montana Transportation Commission will allow digital billboards on land along state highways zoned commercial or industrial. The rule was first proposed on March 3 and was the subject of a public hearing in Helena on April 1. When it goes into effect later […]
Billboard Design Tips From JCDecaux
This week’s billboard design tips come from the JCDecaux’s Creative Guidelines. Keep it simple. Viewers have 2 seconds to read a bus shelter ad. Be legible. Avoid thin type and complicated backgrounds. High Contrast Colors. Look at the contrasts in this JCDecaux McDonalds ad. Black Letters on a yellow or […]
Wright and Smith on Billboard Valuation
The International Right of Way Association had an educational session on billboard appraisal methodologies and case law on June 14, 2016, as part of its 62nd International Conference. The presenters were J. Allen Smith of the SettlePou law firm who is chair of OAAA’s billboard valuation subcommittee, and Paul Wright of […]
Cape Coral Approves Lamar Signs
Capecoral.com reports that the Cape Coral City Council has approved a Lamar proposal for two digital billboards at the foot of Cape Coral Bridge off Veterans Parkway near Del Prado Boulevard by a 6-2 vote. Lamar was the only company to submit an RFP for the sign. Here are the […]
Triad Outdoor
Company: Triad Outdoor Market: North Carolina Headquarters: 131 Industrial Avenue, Greensboro, NC 27406 Phone: 336-379-8420 Triad Outdoor is a family owned company which has been in the outdoor business since 1965. The company’s plant consists primarily of 10 by 40 and 14 by 48 static billboards James T. Bryant […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Arnold Outdoor
Company: Arnold Outdoor Markets: Oklahoma. Headquarters: 5121 N Sante Fe, Oklahoma City, OK 73318 Phone: 405-620-5708 Arnold Outdoor was started in 2000. The company has digital signs, bulletins and posters across the state of Oklahoma. The firm is owned by John Arnold. Paid Ad
Beacons and Billboards
MediaPost has an article on Beacons and billboards. Vector Media has installed Gimbal beacons in 500 double decker buses which in New York, Miami, Los Angeles and Chicago. The beacons gather info from beacon-enabled smartphones. When a consumer gets within 50 feet of a bus they get a text message […]
Borrell Associates Issues Report on Outdoor Advertising
Borrell Associates has issued a report on the Outdoor Advertising industry. The report costs $995 and can be accessed via the Borrell website. The reports says digital signage accounts for 17% of all billboard sales. Here’s a Borrell infographic which shows that outdoor has grown nicely since 2009. […]
