Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Other News
Company of the Day – Paramount Media
Company: Paramount Media Group, Inc. Headquarters: 1749 Cornell Ct., Naperville, IL 60565 Markets: Illinois Phone: 630-355-4375 Email: paramountmedia@aol.com Paramount Media operates a 9 billboard plant in Chicago. The boards vary in size from 14 by 48 to 20 by 60. David Quas is the company’s President. Paid Ad
Houston Reduces Billboards
Click2Houston reports that the Houston City Council recently passed an ordinance approving a contract agreement with JGI Outdoor to reduce the number of its billboards in the city. JGI has agreed to remove 13 billboards around the city and in turn the city has extended the terms on four other JGI […]
Rumor Has It – August 27
Some things Insider heard this week: Clear Channel Outdoor has added management and sales layers. The usual solution for a company struggling with a low margin and financial difficulties is to get leaner, lose layers and the delegate more authority. Clear Channel Outdoor seems to be going the other way. […]
Why You Need Billboard Insurance
Sign insurance is important. Static billboards can be destroyed by tornados. The digital billboard on the right was destroyed by an electrical short. One of Insider’s lending clients had a digital board destroyed by a fire on an adjacent property. A billboard company should carry three kinds of insurance. […]
World’s Greatest
The TV show “World’s Greatest” recently featured Formetco in one of their segments. Here is the clip and congrats to Formetco.
Company of the Day: Oasis Sign Company
Company: Oasis Sign Company Markets: Oklahoma Headquarters: 1511 W. Gore Boulevard, Suite 8, Lawton, OK 73501 Phone: 580-917-2088 Email: waylon@oasissign.com Oasis Sign company has an 8 face billboard plant in Elgin, Oklahoma. The company is owned by Waylon Stricklin who also has a sign maintenance business. Paid Ad
Fresno Approves Digital Signs
As a follow up to our May post the Fresno City Council voted unanimously Thursday to approve a 20-year lease with Outfront Media to erect five digital billboards on four different city-owned properties around town. Outfront will put up the digital billboards along Highway 180 at Al Radka Park, on […]
Hawthorne Looking to Move Billboards
The City of Hawthorne, California is moving to entice the owners of more than five dozen old billboards to take them down in residential areas. Since Hawthorne imposed a citywide ban on new billboards, the owners have been prevented from legally upgrading or modifying their billboard structures. But this week, the […]
OOH Raising Funds for Flood Relief
$40,000+ Raised to Support OOH Industry Flood Relief Campaign Four days after launching the OOH Advertising for Flood Relief campaign, the industry has already raised more than $40,000. Donations will be provided to the Baton Rouge Area Foundation, which has sent staff members to south Louisiana to determine where […]