Here’s what OUTFRONT CEO Jeremy Male said on this week’s earnings call about the MTA billboard contract which Clear Channel is taking over from OUTFRONT, sponsored and analyzed by SignValue.

I wanted to speak a little bit more about the Billboard contract in New York that we exited as it’s illustrative of our broader strategy with regards to how we approach contracts and partnerships with any counterparty municipal or private or any property. My first thought was in transit this particular, this contract exit reflects our focus on improving margins and the economic returns associated with these partnerships when bidding on new or legacy contracts particularly those with revenue shares and minimum annual guarantees.   We strive to submit a proposal that reflects the value brought to the partnership by OUTFRONT requiring an attractive return to the company and its shareholders

Translation:   The terms were not to our liking and the margin wasn’t good enough.  SignValue can be reached at (480) 657-8400 or info@signvalue.com for a confidential consultation.