Here’s an interesting slide from this week’s Outfront conference call presentation.  Outfront’s billboard yield (average monthly revenue per display) increased by 10% to $2,217 during the fourth quarter of 2018.  Static yields were up 7% to $1,828 and digital billboard yields were up 4% to $19,148 which suggest a yield of $2,394 per digital flip assuming 8 flips per face

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