Yesterday we carried OUTFRONT Media’s press release on the deployment of the On Smart Media platform with the Washington Metropolitan Transit Authority.  Railway Age has commented that OUTFRONT Media’s ON Smart Media platform  keeps train passengers updated while offering  advertising partners state-of-the-art addressable screens.

The On Smart Technology is now available in both the Washington D.C and New York subway systems. Outfront indicates the platform runs functional ad apps and allows the displays to communicate with one another to deliver synchronized content. The screens can be updated with new content so you can customize your message depending on the time of day.