Outfront CEO Jeremy Male had this to say about Outfront’s relationship with the ride sharing service Lyft during Outfront’s 2016 second quarter earnings conference call:

Lyft has been the strong partner of OUTFRONT Media and has run simultaneous campaigns across our top US markets, equalizing the breadth of our assets from billboards to spectaculars to trains, subways and buses.

Kantar Media data shows that Lyft has put over half of its marketing spend into out-of-home since the beginning of 2015, which is interestingly greater than its allocation to online display. This is because our assets earn consumers’ attention in specific locations and point them to Lyft service driving action and building brands. Lyft campaign also highlights why we remain strategically focused on assets in the top DMAs, where urbanization and fragmentation and low consumption of other media are precisely the factors that bring an advertiser like Lyft together with OUTFRONT Media.

Source:  www.seekingalpha.com Outfront earnings call transcript

Insider’s take: Ride sharing services and car alternatives are becoming more and more important to drivers.  Are you talking to Lyft, Uber, taxi services, limos and shuttle van services about going on your billboards?

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