Merging offline and online to create synergies, unique experiences and value for companies and end users is a hot topic across many industries. It is not always easy to accomplish. In OOH, digital is one of the driving forces of our industry, however, with the majority of the signs in the US and abroad still being static, finding a way to better manage these assets is vital to the success of OOH operators and our industry. Outdoorlink and BillboardPlanet’s strategic partnership brings new unique tools to their mutual clients both for static and digital, indoor as well as outdoor.
Outdoorlink and BillboardPlanet bring decades of OOH experience and between them have presence in more than 40 countries worldwide. In 2023 they began focusing on ways to bring a more seamless workflow to their clients. Looking for innovative solutions, they were able to take advantage of both company’s unique technologies to not just bring all of the Outdoorlink programming capabilities to the companies that use the Quantum ERP solution, but also further automate lighting controls by connecting the advertising contract schedules from Quantum directly to their SmartLink devices. Gone are the days when lighting schedules run when there are no active campaigns installed.
” We strive to avoid developing technology and new features in a vacuum, preferring to evolve by listening to industry and clients’ needs. We are truly only as good as the companies and friends we surround ourselves with. Finding like-minded companies like OutdoorLink who share this vision does not happen every day. “ Mike Donaldson, CGO BillboardPlanet
This strategic integration is merely the beginning of an extensive collaboration between Outdoorlink and BillboardPlanet. We are thrilled to announce that there are numerous exciting joint initiatives currently underway, poised to deliver even greater value to our clients and further elevate the Out-of-Home (OOH) industry.
Since 2007, Outdoorlink, Inc., a family owned and operated company, has become the leader for remote monitoring and control of billboard lighting and digital displays for the Out-of-Home Advertising industry. Fast forward to 2024, Outdoorlink once again aims to recast the way operators manage their assets with the launch of their latest solution, the SmartLink Vantage, a proof-of-display solution revolutionizing the digital PoP space and offering a proactive solution to those with digital inventory that may be difficult to consistently monitor otherwise.
BillboardPlanet has been bringing complete software solutions to Out-of-Home plants since 1999. Their flagship product, Quantum, is used by outdoor companies of all sizes around the world to manage their day-to-day operations from inventory and land lease management to sales and digital scheduling. With the releases of their standalone CMS platform, multiple enhancements on their agnostic digital scheduler and player as well as improved interfaces and integrations, BillboardPlanet is bringing more tools than ever to its clients.
Both Outdoorlink and BillboardPlanet will be attending the IBO Conference next week in Louisville. Stop by their booths, or reach out to dj@outdoorlinkinc.com and michael@billboardplanet.com to learn more.
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