• Outdoor revenues reach new high.

    oaaa imageUS outdoor revenue has recovered from the great recession and reached a new high according to the OAAA.  A couple things stand out from the March 2016 OAAA revenue release.  

    US outdoor revenues grew at a robust 5.8% rate during the fourth quarter to finish up 4.6% to $7.3 billion for the year.  This was impressive versus US GDP growth of only 2.4% for the year.

    The top 10 outdoor advertisers for 2015 were (in order of importance):

    1. McDonalds
    2. Apple
    3. Verizon
    4. Warner Bros Pictures
    5. Metro PCS
    6. Coca-Cola
    7. Geico
    8. Universal Picture
    9. Chase
    10. Samsung

    Insider is surprised that Cracker Barrel didn’t make the list.

    Here’s a listing of US outdoor revenues versus GDP since 1994.  Insider is comparing the St Louis Fed’s GDP figures with the OAAA reported revenue.

    Screen Shot 2016-03-04 at 9.06.44 PM

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