US outdoor revenue has recovered from the great recession and reached a new high according to the OAAA. A couple things stand out from the March 2016 OAAA revenue release.
US outdoor revenues grew at a robust 5.8% rate during the fourth quarter to finish up 4.6% to $7.3 billion for the year. This was impressive versus US GDP growth of only 2.4% for the year.
The top 10 outdoor advertisers for 2015 were (in order of importance):
- McDonalds
- Apple
- Verizon
- Warner Bros Pictures
- Metro PCS
- Coca-Cola
- Geico
- Universal Picture
- Chase
- Samsung
Insider is surprised that Cracker Barrel didn’t make the list.
Here’s a listing of US outdoor revenues versus GDP since 1994. Insider is comparing the St Louis Fed’s GDP figures with the OAAA reported revenue.
