The US department of Commerce just released the fourth quarter US GDP figures.  US economic growth was a tepid 1.4% during the fourth quarter of 2015.  US outdoor revenues grew four times faster than the US economy during the fourth quarter and grew almost twice as fast as the economy for the full year 2015.  Insider speculates that this is due partly to increased revenues from digital signs and partly to increases in outdoor rates and lower vacancies.  Insider’s Indiana plant, which has no digital signs, has seen revenue growth in excess of 5% this year.

Change In Real US Gross Domestic Product Versus Change In US Outdoor Revenues By Quarter for 2015

Sources:  US Department of Commerce, OAAA.