Several outdoor companies are seeking to erect billboards around the new $627 million Detroit Red Wings arena according to Crains Detroit.  The arena will be complete in September 2017.   Candice Simons Brooklyn Outdoor is seeking 15 sites in the area.  Detroit will hire a consultant in July to assist the city in rewriting advertising sign rules.

Insider notes that Detroit is a big user of  billboards.  In January 2015 the city approved a $900,000 ad contract with International Outdoor to rent 17 billboard locations for city elections over the course of three years.  In February 2016 the city approved two contracts with Lamar for $188,000 for election advertsing for Febraury 2016 to February 2017.

Insider’s take:  Are you asking your city for public service election advertising?

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