A recent post by EMG Marketing CEO, Ron Vines entitled “Outdoor Advertising: Offering Reliability when 54% of Online Display Ads Are Not Viewable“, provides the following points:

• Marketing professionals are often shocked to learn that  over half of online display ads are not viewable by consumers.
• With bots accounting for over 60% of internet traffic, the percentage of digital ads that are viewed by a real person is estimated to be below 10%
• A review of data from 2013 suggests that the amount of money wasted on non-viewable digital banner ads reached $7.5 billion.

Vines goes on to say that outdoor advertising is an excellent alternative.

• OOH advertising is bot-resistant and always viewable.
• Increased viewing potential due to longer average commute times
• Bot fraud is not an issue with outdoor advertising
• Nearly one-fourth of viewers prompted by OOH ads will search for additional information
• Outdoor advertising is viewable every second of every day of the year

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