The US out of home business is growing at the rate of the US economy.  Yesterday’s OAAA revenue release showed that US Out of home grew 3.1% during 2016 just a little bit below the 3.5% growth in Nominal GDP.  Insider uses nominal GDP rather than real US GDP because the outdoor figures are nominal as well.  Here is the data since 1995

US Out of Home Revenue Versus US GDP

1995-2016

• Out of home has slightly underperformed US GDP over the last 10 and 20 years due to the impact of the 2001 and 2009 recessions on advertising.

• Out of home has slightly outperformed US GDP over the past 5 years due to especially strong years in 2012 and 2015.

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