Out of home is a good value versus other forms of media.  Look at this chart from the Solomon November 2025 Media Monthly.  It computes the CPM (cost per thousand views) of out of home versus other forms of media.  You can see that bulletins, for example, have a CPM of $3-10 which is cheaper than broadcast TV ($24-27), podcasts($18-25), streaming ($23-34), newspapers ($40-54) and magazines ($13-14).

To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.Our newsletter is free and we don’t sell our subscriber list.

Paid Advertisement