Out of Home Acquisition List for 2024

Billboard Insider has compiled our list of out of home transactions for 2024. If we’ve written about it, we have provided a link in the Buyer column.

As always, we appreciate the assistance provided by the M&A firms serving our industry. They have been extremely cooperative in helping Insider compile this list, while respecting the relationships they have with their clients and the non-disclosure agreements on many of the deals.

This year, we have added a new “Advisor” column so you can see which firms assisted in many of the transactions.

Here are Insider’s thoughts on this years list.

High Interest Rates Prevailed –  if you remember, 2023 was a struggle for acquisitions as we saw the Federal Funds rate increase from .25% on March 17, 2022 to 5.50% on July 26, 2023. Those higher rates stayed with us through the first three quarters of 2024, until we did see some softening through Q4 of 2024.

A continued emphasis on strategic acquisitions – When money is expensive you need to be very strategic.  Though the number of 2024 transactions increased from 2023, Buyers were still very discriminating, so we would not call 2024 a strong acquisition market.

Non-US Sales – As in 2023, the larger transactions were either in Canada or Europe.

Advisor Category – While this list is not all inclusive, it shows that having a knowledgeable advisor is a strong trend, especially if you are looking to sell.  Kudos to Drachman & Co and Williamson & Assoc. who were the most active in terms of number of deals.

Watch out for 2025 – With interest rates on a downward trend and some strategic stockpiling of cash by a couple of the larger OOH companies, we anticipate the 2025 M&A market will be very active.

Date Buyer Seller Details States Advisor
12/31 Adams Outdoor Riley(Patriot) Outdoor 201 faces, 7 digitals NC Kalil & Co.
12/31 Victor Outdoor StreetMediaGroup NA NE, IA Stark Capital
12/19 Lamar Huntington Billboards 1 Digital Face FL Drachman M&A Co.
12/16 Media Mpact Ace Outdoor 8 Digital Displays + Static Coverage LA Drachman M&A Co.
11/21 Stein Sign Display Undisclosed Static Displays SD Drachman M&A Co.
11/20 Legacy Outdoor Advertising Midwest Media Group KS Kalil & Co.
11/20 Legacy Outdoor Advertising ICT Media Group NA KS Kalil & Co.
11/19 Franklin Outdoor Houck Outdoor 38 static faces MN
11/19 Legacy Outdoor Advertising Undisclosed Static Displays NE Drachman M&A Co.
11/12 Keenan Media Outdoor Works NA GA
11/4 Adams Outdoor Kegerreis Outdoor 28 structures NC Drachman M&A Co.
11/1 Huntington Billboards Moreland Signs 176 Interstate signs AL, AR, MS
10/25 Lindmark OADS TX Williamson & Assoc.
10/10 TierOne 4R FL Williamson & Assoc.
10/2 New Tradition RSA Media 28 static and digital faces MA
9/24 Adams Outdoor Cook Brothers 17 faces SC
9/24 Dynamic Outdoor Pink Popsicle 2 Digital faces NM
9/12 Jones Sign Co. Northern Advertising Inc. 103 faces WI Drachman M&A Co.
9/4 Adams Outdoor Triad Outdoor  75 faces, 1 digital NC
8/30 Nickelytics TRUCKADS Mobile advertising SignValue
8/30 Bass Ltd Exit Outdoor LA Williamson & Assoc.
8/23 Quebecor NEO 3,000 place -based faces Canada
8/8 Undisclosed Impact Outdoor NY Static faces NY Drachman M&A Co.
7/26 Transformation Media Wolfgate Devco LLC 1 digital, 2 faces PA
7/15 Verde Outdoor Great Outdoor Advertising 200+ displays NY, NJ, PA, DE Johnsen, Fretty & C0.
7/12 Lamar Beacon Outdoor FL Williamson & Assoc.
6/12 Bell Media Outfront Canada All OOH assets CA Solomon Partners
6/3 StreetLevel Media Media Transit VA Williamson & Assoc.
5/17 Go Digital Beacon Outdoor NA AL Williamson & Assoc.
5/3 Vistar Media Adstruc Agency Software Company
4/23 MediaChoice QPM, LLC 4 Static Displays – Dallas TX Drachman M&A Co.
4/11 Hello Media Out of Home Media, LLC 94 faces, including 70 digitals PR Moorgate Securities
4/10 MediaChoice Boulevard Media Company 4 Digital Displays – Dallas TX Drachman M&A Co.
4/2 New Tradition Becker Boards 11 static and 10 digital faces CA
4/1 Lockridge Outdoor MH Outdoor 2 Digital Displays – San Antonio TX Drachman M&A Co.
3/31 McWhorter Investments Southeastern  Media 14 digital faces VA Drachman M&A Co.
3/25 Verde Outdoor Clear Channel 280 faces NY, NJ
3/15 Hello Outdoor Beacon Outdoor NA FL Williamson & Assoc.
2/19 Keenan Media Corey Companies NA GA
2/5 Camel City Irvin Outdoor Billboard Hardware Company NC
1/30 Showtime Outdoor GEFT Outdoor 1 digital, 2 faces IN Stark Capital
1/22 Huntington Billboards Various 176 Faces OH, AR, LA
1/18 Billboard Joe, LLC Fluhman Outdoor 458 faces TX Drachman M&A Co.
1/14 Showtime Outdoor Great American Walls 1 digital, 2 faces OH
1/3 Oliver Outdoor Kessler Outdoor NA OH Williamson & Assoc.

 

If you see a transaction we missed, let us know at johnweller@billboardinsider.com. We will do a followup next week.

 

To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber list.


Paid Advertisement

Leave a Comment

Your email address will not be published. Required fields are marked *

*