A Billboard Insider reader asks: My chief revenue officer and I were having a discussion this morning about if we need to add another AE. How is the ratio of faces to AE an indicator? Is it revenue per AE? That got me thinking if there was an industry rule of thumb.
OUTFRONT and Lamar average just over $2 million/year per sales rep. See the data below. Clear Channel Outdoor doesn’t provide the details to allow us to calculate this.
What metrics does your company use to decide when to add an additional sales rep. Billboard Insider has worked with out of home sales expert Kevin Gephart of OOHSalesFaster to develop the following poll. Record your vote, leave a comment in the comment box below or email davewestburg@billboardinsider.com and we’ll run a followup article.
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We have a very small operation with 3 sales people (all family) . After reading this article, I believe I may answer my own question here, however, how do you split things up for each AE to receive their commissions?? Do you stick them with particular “regions”, “particular units” or I think, from this article by customer accounts??? SO….you build your own “customer base”, put it in the CRM (which all other AE’s should check everyday so you don’t double up. Is this the organized way to separate accounts so AE’s aren’t sending emails to a client that another AE sent to?? We are small and reach out to the N,E,S and W of Pittsburgh as well as the city itself. Thank you.