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If you sell Out of Home advertising you need The Ultimate Out of Home Sales Guide.  This book is co-authored by Billboard Insider and Kevin Gephart.  We met Kevin in 2019 when he was newly retired after a 37 year career selling media, including 12 years selling Out of Home.  Kevin currently runs a consulting business advising Out of Home companies and reps to sell more faster.

Chris Cowlbeck had a chance to preview The Ultimate Out of Home Sales Guide and here are his takeaways.

In my role over the last decade of helping the IBOUSA networking group grow to over 270 media owners and 100,000 displays as of this publication, common requests frequently fall into the realm of sales. In my evolved role of focusing on increasing revenue sources as our top priority in an expanding and challenging technological environment, full of twists, turns and complexities, it’s refreshing to have a compilation of many of the pieces I’ve read daily over the years in Billboard Insider.

The content of this publication covers a wide variety of sales topics and gives an owner or sales manager a nice reference tool to establish gleaned from seasoned OOH veterans. These tools can easily be adapted to accentuate local, regional and national business and can fit nicely with the rapid changes we are witnessing in the marketplace now in the world of impressions-based transactions, whether executed programmatically, automated assisted or narrowcasted locally by your boots-on-ground sales team.

Best of luck with your sales expansion.

Chris Cowlbeck, IBOUSA Chief Visionary Officer

John James, Founder of SignBird, and corporate sponsor for the book added his thoughts.

As Founder of SignBird, it’s my mission to provide out of home sales teams and operators the marketing content (e.g. billboard photos, aerial drone videos, web design and ride sheets) to impress advertisers and close deals.

I would highly encourage you to add this book to your sales arsenal. Buy a copy for everyone in your sales team. Use these experiences and collective wisdom to your sales advantage!

I have been fortunate to work with most of the contributors in this book. But before I knew them, I read about them in Billboard Insider.

Thank you, Billboard Insider, for putting this resource in the hands of the out-of-home community and once again bringing value to your readers. This book is sure to have a designated place on the desks of out-of-home sales reps for years to come! And mine.

We at Billboard insider hope this book becomes an important piece of your sales tool chest. We are selling the book as a 9″ X 6″ paperback.  If you are interested, you can find order details on the following link.

And most of all, thanks for your support of Billboard Insider!