CHARLOTTE, NC—Orange Barrel Media (OBM) retrofitted several large-format digital displays in the Queen City Quarter area of Charlotte, North Carolina. As a leader in unique outdoor media, OBM owns and operates this newly upgraded digital-out-of-home (DOOH) platform. The digital upgrade was part of a major renovation and revitalization project to the mixed-use development, formerly known as EpiCentre, which features an open-air shopping center, restaurants, office space, and hotels across three acres of Uptown Charlotte.
“OBM is excited for our continued growth in Charlotte,” said Andrew Yee, Senior Director of Construction, OBM. “SNA Displays is a trusted LED partner and vendor so we chose to work with them once again for this project. As we continue to expand our presence in the area, we look forward to elevating digital-out-of-home media and enhancing the public experience.”
The project included replacing static ad signage with a 41-foot, curved LED video screen on top of Kitchen + Kocktails, a southern comfort restaurant at the north entrance to Queen City Quarter on the corner of East Trade and South College streets. The new digital signage measures approximately 20 feet tall and 41 feet long with a 24-foot radius and a resolution of 750 x 1,560 pixels.
Flanking the curved LED display are two vertically oriented blade signs measuring 24’5″ tall by 12’7″ wide (930 x 480). The pair of 8 mm EMPIRE™ Exterior LED displays replaced lower-resolution screens originally provided by SNA Displays in 2013. The original video screens were on either side of an LED marquee display which SNA Displays removed as part of the digital upgrade. The new video displays are approximately 6 feet taller and significantly lower profile than the previous DOOH platforms.
A three-sided display system that wraps the corner of S. College and 4th streets was also updated, replacing its previous 16 mm outdoor display product with 8 mm LED video technology. The three-sided sign comprises two digital display faces and a static face. The digital faces both measure 22’10” x 11’7″ (870 x 440).
“The upgrades at Queen City Quarter represent the latest in SNA Displays’ exterior LED video technology,” said Pete Simon, director of OOH for SNA Displays. “By going with much thinner cabinets and dramatically tightening the pixel pitch, these new digital displays have an overall sleeker and more attractive design that goes a long way toward modernizing this mixed-use development and giving it a fresh look.”
Local sign company Rite Lite Signs provided LED installation services.
See more at SNA Displays’ Queen City Quarter portfolio page.
About SNA Displays
SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, we have worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how Dreams Live Digitally® at snadisplays.com.
About Orange Barrel Media
Recognizing that the future of this country is in its cities, OBM’s pioneering work in out-of-home media has defined the company since its founding in 2004. Today, OBM is one of the largest independent Out of Home media companies and is nationally recognized by cities seeking to implement programs that add to the character of urban places. The company’s ongoing investment in new technologies has evolved its portfolio from wallscapes and unique large-format digital displays to freestanding digital spectaculars, and with the development of sister company IKE Smart City in 2015, interactive wayfinding kiosks. The company is headquartered in Columbus, OH, with additional offices in New York City, West Hollywood, CA, and Charlotte, NC. OBM currently operates in 29 top U.S. markets. Learn more at www.obm.com.
About Queen City Quarter
Centrally located on College Street, between Trade and Fourth Streets in the hub of The Queen City, the Queen City Quarter is just minutes away from some of Charlotte’s biggest attractions including Spectrum Arena, Bank of America Stadium and the Charlotte Convention Center. Learn more at queencityquarter.com.
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