Media Village  has a post by Dan Levi, Executive Vice President and Chief Marketing Officer of Clear Channel Outdoor Americas on converting undecided holiday shoppers.

Here are some key ideas from his article.

• Reach Consumers as They’re Making Their Shopping Decisions – Consumers spend 70 percent of their waking hours outside the home making OOH advertising uniquely positioned to help marketers reach consumers in real-time as they are making buying decisions.

• Target and Reach the Right Consumer Segments – Mobile location data provides a powerful tool that can be used to understand the movement patterns of consumers, the stores they visit and the OOH displays that are most likely to efficiently reach them.

• OOH Moves Consumers Farther and Faster Down Their Decision Journey to the Point of Sale. – One in two consumers that see a billboard end up visiting a website related to the advertisement, and a full 39 percent of these end up researching more information online about the product.

• Integrated Campaigns are More Effective  – OOH pairs seamlessly with mobile to drive a customer to a point of sale or to take action.

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