Toronto, January 1, 2023 – ONroute, a premier provider of highway service centers in Ontario, is excited to announce a collaboration with Media Resources Inc., a leader in digital signage and turnkey solutions. This partnership, also involving Pattison Outdoor Advertising, represents a significant stride in ONroute’s commitment to enhancing highway travel through innovative digital advertising.
Melanie Teed-Murch, Chief Executive Officer of ONroute, praised Media Resources for their pivotal role: “Media Resources has been essential in realizing our vision. Their comprehensive approach in design, engineering, manufacturing, installation, and maintenance has efficiently initiated this rollout. This project goes beyond installing digital displays; it’s about elevating the travel experience at ONroute centers, a vision shared with Media Resources and Pattison Outdoor Advertising.”
Media Resources’ expertise in turnkey digital network solutions is key to this partnership, which spans across 23 ONroute convenience centers, showcasing their innovative capabilities. Keith Edwards, SVP, and Jeff Rushton, President & CEO of Media Resources, jointly stated: “Collaborating with ONroute and Pattison Outdoor Advertising has been a privilege. We’re proud to operationalize this project, ensuring efficient and impactful installation.”
As the project progresses, ONroute, Media Resources, and Pattison Outdoor Advertising look forward to showcasing the full extent of their collaboration, signaling a new era in digital advertising along Ontario’s highways.
About ONroute:
ONroute operates 23 travel plazas located along Highways 400 and 401 in Ontario. Our locations provide travelers with fresh and exciting food and beverage options, gas, and other amenities that improve any road trip experience.
Each of our locations features well-known franchise brands, a convenient 24/7 ONmarket, EV charging stations, restroom amenities and free Wi-Fi.
About Media Resources:
Since its inception in 1967, Media Resources has transformed from a specialized signage installation company into a North American leader in comprehensive visual solutions. Renowned for its state-of-the-art facilities and a team of dedicated professionals, the company stands at the forefront of innovation with flagship products like TruView FlipChip and SITELINE™.
About Pattison Outdoor:
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s leading Out-of-Home advertising company. PATTISON Outdoor helps brands and businesses harness the power of Out-of-Home advertising by providing the most comprehensive range of products, markets, insights and customer support services. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, residential, office, and street furniture. PATTISON is headquartered in Toronto, Ontario and includes over 25 sales offices across the country providing advertisers with unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.
Media Contact:
Cheyenne McCrory
Marketing Specialist
Media Resources
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