Todd Scanlin was recently appointed President of Becker Boards, the Phoenix, Arizona headquartered out of home company with 450 total faces including 100 digital faces in California, Nevada, Illinois, Michigan and Florida.  Todd has been in out of home for 16 years with over 9 being at Becker Boards

Todd, how did you enter the out of home business in 2007?

Back in 2007, I was working for Enterprise Rent A Car, washing cars in the middle of summer.  A friend approached me about an open position at Clear Channel in which I knew nothing about OOH.  At that time, I would have taken any job but glad I fell into OOH!

You’ve been in sales for much of your career.  What out of home sale are you the proudest of?

There are so many sales I am proud of, ones that I was involved directly with as the AE or now ones where I am helping my sales time, however, back in 2009, I was able to convince Dr Pepper to utilize digital OOH in Phoenix rather than posters.  This sale, although my biggest one yet as far as revenue, gave me the confidence to work with larger brands.

Tell us about a mistake you made and what you learned. 

My biggest mistake was not jumping over to Becker Boards earlier.

Becker Boards has faces across the country.  In what markets would you like to expand?

Our main focus is still our current markets and continuing to build high profile assets.

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