The Out of Home Advertising Association of America (OAAA) is once again joining forces with earthday.org for a national out of home campaign to celebrate Earth Day. Showcasing the theme “Invest in our Planet,” this year’s campaign is primarily focused on reaching businesses and government entities—those with capital to literally invest in the planet through corporate decisions and sustainable changes. Extra Credit Projects is the creative agency behind the campaign. You can see the Earthday Campaign Creative here.
OAAA members that have already committed to donate inventory include Clear Channel Outdoor, Intersection, Norton Outdoor Advertising, OUTFRONT, and Yesco, among others.
OAAA President and CEO Ann Bager
The campaign is a strong demonstration of the OOH medium being a force for good in responding to important world issues at massive scale and with rapid speed. Consumers are reporting greater appreciation for being out of home, so this critical campaign is sure to capture attention of people all across the nation.
Jodie Senese, CMO, OUTFRONT Media
“OOH delivers messages that can be seen and heard by millions in a big, bold, and unmissable way and is driven by an industry that is committed to collaborating on important humanitarian issues. It takes all of us working together to affect change,”
Tom Cosgrove, CEO and Content Officer, Earthday.org
Climate change is one of the most important issues of our time and big business and government organizations play a vital role in addressing this crisis, along with everyday citizens. This OOH campaign will showcase the ways that sustainability is good for the planet, while leading to a prosperous future across the board. OAAA and its membership understand the need for a healthy planet in order to build a better tomorrow.
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The Earth Day copy is beautiful. It’s wonderful that the industry expresses support for perhaps the most important issue of our time. I only hope the issue of what to do with the miles of expired vinyl ad copy material has been solved by now.
Several years ago much of the expired vinyl material was sent to landfills because it was not recyclable, at least not by commercially viable means. Reuse was presented as an option because the sturdy vinyl material could be turned into a backpack or other useful item. Still, at least ten years ago, demand for reuse was not enough to alleviate the waste issue.
Please publish recent data on this issue, if only to raise awareness, one way or the other. What percentage of vinyl ad copy material used for billboards in the U.S. was recycled or reused in say 2021?
Thank you very much.
Sincerely, a big fan of Outdoor!