Trade association websites have to walk a fine line between communicating lots of information without being cluttered and hard to read.  The OAAA’s new website gets it right.  Well-organized and intuitive.  Some of the things Billboard Insider likes:

A clean starting page with 6 menu options and a visible loginbox…

As you scroll down the home page and you can see the latest events and webinars and latest news.  No more clicking through menus and sub-menus…

Scroll even further down and you can find the tech locator, member directory and out of home directory…

The site is mobile friendly and displays well on your phone.  This is important in a world where 59% of all web traffic is via mobile phones.

Kudos to OAAA CMO Laura Colona and the OAAA team for a clean design which makes it easy to find what you’re looking for.

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