Cannes Lions, the world’s largest Festival celebrating creativity and innovation in advertising, is rapidly approaching. For over 70 years, this global gathering unites the entire advertising ecosystem to honor the best creative work of the year and to convene on important industry issues to propel advertising forward. OOH is a vital part of those conversations.

OAAA’s President & CEO, Anna Bager, and EVP & CMO, Julie Thompson, will be on the ground representing the entire OOH industry at Cannes Lions, promoting and elevating awareness for the medium and inserting OOH into every conversation. Our presence, along with many OAAA member companies, underscores the growing importance and dynamic evolution of OOH within the broader advertising landscape. Cannes Lions is increasingly becoming a must-attend event for OOH leaders, and whether in person or from afar, OAAA is encouraging the OOH community to pay close attention to the news and trends coming out of Cannes.

OAAA’s program includes moderating multiple official Cannes Lions Future Gazers sessions, participation on insightful panels with industry leaders in partnership with MediaLink and The Female Quotient’s Equality Lounge, and hosting a Thursday Night VIP Dinner Club co-hosted by ADWEEK and MediaVillage.org. Additionally, for the first time, Julie Thompson will serve as a member of the 2024 Cannes Lions Outdoor Jury, marking a significant milestone for both OAAA and the U.S. OOH community.

In addition to OAAA’s schedule of events, Bager and Thompson will be participating in multiple media interviews and podcasts. Stay tuned for Key Takeaways from OAAA and our members, post-Festival.

Learn more about OAAA’s featured events and activations here.

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