The OAAA issued its 2019 Annual Report.  Some of the highlights.

• The OAAA added 69 new members during 2019.  That’s a sign of a healthy industry and a healthy association.
• Out of home companies account for 51% of membership. There’s still room to grow the out of home membership.  Insider guesses that there are 600-1,000 out of home companies in the United States.
• Street, furniture, transit and place-based companies account for 12% of membership.  Insider expects to see this category grow as digital signs become more prevalent.

• You see future priorities by looking at the new committees OAAA formed during 2019:
  • a Revenue Growth committee to focus on stimulating national brands to invest more in out of home
  • a Data Use and Analytics committee to simplify the transfer of information
  • an Automation and Programmatic Committee to promote increase use of sales platforms
  • a Diversity and Inclusion Committee to promote cultural inclusion.

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