Nine out of ten consumers are interested in restaurant OOH ads and 86% of consumers have taking action after seeing a restaurant OOH ad.  And what do they want to see in the ad?  In order of importance: restaurant location, price saving opportunities, new food/drinks, popular foods/drinks and seasonal food/drinks.  Use this info next time you are calling on a restaurant client.

This slide comes from the April 2025 Harris Poll/OAAA study  OOH Impact on Key Product Categories which is available to OAAA members.

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