Inspiration Lane operates digital and static billboards in Cleveland, Ohio.  The company is owned by Nick and Paula Pecko.  Billboard Insider talked with Nick Pecko.

How did you get into the out of home business? 

I’ve been a media buyer for almost 20 years, and as the traditional media landscape began to shift with all the disruptions in digital and streaming, I found myself buying more and more billboards.

I also noticed there were areas where we wanted to buy billboards, but there were no locations to be found. I mentioned to my wife and business partner, Paula, that if we could get the permits and build a billboard in a couple of these areas we would do very well.

We discussed it often, then about a year later, our first daughter was born. We decided Paula was going to retire from her 9 to 5 job, stay home and help start building our business from the ground up.

Tell us about your plant. 

Our “plant” is really the office we share in our house. We do all of our best thinking there, and it’s usually after the kids go to bed.

I’m more of the dreamer while Paula is much more pragmatic, so we work very well together especially at the “plant”….and definitely after the kids are in bed.

Whose digital billboards do you use and what have you learned? 

We use Watchfire Signs for our digital billboards. We have used them to build three digital bulletins so far, and hopefully more to come soon.

What we love about Watchfire is their customer service. They’re always there to help with any difficulty, but also just share their knowledge of the industry and contacts in the industry.

Watchfire is top notch.

Where did the name Inspiration Lane come from? 

This is an easy one.

It was when our first daughter was born that we decided to go for it in the billboard industry. And also fulfilling the dream of building our own business. My daughter, Lane, was born and it inspired us to build the business, so we named the company Inspiration Lane.

The funny thing is, we now have two more daughters, so I guess we’re going to have to create two more businesses.

[wpforms id=”9787″]

Paid Advertisement