New York’s highest rated single static board has converted to digital. The boards is at the entrance to Lincoln Tunnel and generates 500,000 impressions a week. The board’s clients have included Tmobile, Yes, M&T Bank and Disney. Branded Cities is selling the ads. Branded Cities is a digital and spectacular media company which promotes national and local brands through its network of spectacular, static and digital billboards. Steven Ellman is CEO. VG Gupta is EVP and Chief Operating Officer.
500,000 weekly impressions seems light for this location. If I were Branded Cities, I’d want TAB to confirm those impressions.