New Tradition is proud to announce the launch of the most exciting sign Las Vegas Boulevard has ever seen. Standing 87 feet high by 57 feet wide on each side and wrapped with a neon band, this massive, double-sided, full-motion digital spectacular will anchor BLVD, the newest standalone retail and entertainment destination rising on the Strip.

Positioned across from the Aria entrance and the Crystals shops, and sitting front and center to the world’s largest In-N-Out Burger with its only outdoor terrace, the sign commands prime visibility in one of the Strip’s highest-traffic areas. Facing both north and south, with no hotel tie-ins or material restrictions, it offers brands pure, uninterrupted impact all day and night. Simply put, there is nothing else like it in Las Vegas.

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