NEW YORK—The façade of Times Square’s newest hotel, voco Times Square Broadway, now includes several large-format LED video screens from SNA Displays that combine to create a unique video platform for advertisers. The new digital-out-of-home (DOOH) network, integrated into the L-shaped superstructure of the 32-story building at 711 7th Avenue, is known as Squareview®, a flagship Times Square media platform by KEVANI.
Squareview’s multi-screen network faces 7th Ave. between 47th and 48th streets, directly across from the Renaissance and next door to the LED mega-spectacular at 20 Times Square, also built by SNA Displays. The collection of screens is strategically positioned to deliver high-visibility video to Duffy Square, along 7th Ave., and to multiple pedestrian and vehicular corridors at the northeast edge of Times Square’s bowtie. The EMPIRE™ Exterior LED video displays feature a 6.6 mm pixel pitch for ultra-sharp visuals, making them some of the area’s highest-pixel-density outdoor LED screens. Squareview serves as KEVANI’s flagship media platform in Times Square.
“Squareview was designed to offer brands a clear, commanding presence within one of the world’s most visually dynamic environments,” said Kevin Bartanian, founder and CEO of KEVANI. “Its placement, scale, and clarity reflect a deliberate approach to media design in Times Square.”
The upscale boutique hotel is a joint venture between Flintlock Construction Services and Atlas Hospitality and was designed in a contemporary eclectic style with strong Art Deco influences to represent Times Square in its early heyday. New York City-based signage consultancy Matthew A. Knee oversaw the display technology specifications and procurement process, ultimately selecting SNA Displays to build the video display network.
The most prominent feature in Squareview’s cascade-style network of screens is a 43’4” tall x 50’5” wide (1,980 x 2,304 pixels) LED spectacular. Above that is a 28’ tall x 49’ wide (1,260 x 2,256) display, and the topmost asset is a double-sided blade sign that protrudes from the building’s façade to reach north and southbound traffic along 7th Ave. Each face of the blade sign measures 35’5” tall x 25’3” wide (1,620 x 1,152).
“We’re thrilled to add Squareview to our collection of high-profile LED screens in this area, especially as vocco Times Square Broadway is likely to be the last new hotel in Times Square due to recent changes in zoning laws,” said Pete Simon, director of sales for out-of-home at SNA Displays. “With such close proximity to other massive SNA video attractions at 20 Times Square and TSX Broadway, not to mention being right in the heart of Times Square, Squareview will garner tons of attention.”
For more, visit SNA Displays’ Squareview case study.
About SNA Displays
SNA Displays is a leading LED video display manufacturer across several market sectors including sports and live-event venues, out-of-home (OOH), commercial real estate, retail environments, museums and commissioned digital art, workplaces, new construction, and many others. With a focus on quality, technological and construction expertise, and dependable service, SNA Displays has worked alongside technology partners to design and build some of the largest and most recognizable LED video installations in the world. Discover how SNA Displays builds big at snadisplays.com.
About KEVANI
KEVANI is an award-winning out of home (OOH) media company that promotes national and local brands through innovative outdoor advertising destinations. Its curated inventory provides unique opportunities for brand and agency partners to captivate their audiences in high-impact environments. Founded with a mission to drive innovation in the OOH space, KEVANI is committed to transforming the industry by developing new media destinations and redefining brand value. Follow KEVANI on Instagram (@kevaniusa).
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