New and Noted: Durden Outdoor, DDI Media and Lightbox

The Dothan Eagle has an article on   Durden Outdoor.  The Company  has a 60,000 square foot facility and owns and manages more than 1,000 bulletin, rotary poster and digital faces primarily in southeast Alabama.  Insider has featured Durden as company of the day several times.  We also have featured Durden for their use of creative extensions and generating money by renting billboard space for weather cams.

The St Louis American reports that DDI Media has agreed to remove  billboards adjacent to a cemetery in settlement of a lawsuit.  The billboards are on land which DDI bought along a highway adjacent to the graves.  The lawsuit alleged that because the land DDI bought had headstones on it the property must continue to be used as a cemetery.

Daily DOOH reported last week that Lightbox needs a quick sale to avoid bankruptcyLightbox (originally know as Adspace) operates a 4,500 screen network, mostly in malls.  Daily DOOH Editor in chief, Adrian Cotterill sums up the situation nicely: “Adspace’s problem from the beginning was that they were never able to position their screens as a ‘strategic’ Ad buy. Quite simply, they were always “left over money” meaning that they were a tactical buy in a year when spare money was available, but typically ignored the next and following years.”

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