Netflix is promoting their new series Man vs Bee with a creative Outdoor activation in Manchester England.  The out-of-home campaign features the series star, Rowan Atkinson, in the center of a roundabout with poles around it which house giant bees on top.

A moving picture is worth a thousand words, so here you go, courtesy of YouTube.

The activation was executed by the hive mind at Open Media UK in collaboration with Kinetic, Wavemaker, PKS Media Solutions and Culture City.

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