This summer, millions will see National Geographic’s rare animal photos on billboards and other out of home formats.

On May 19, 2017, Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched a groundbreaking OOH campaign driven by user generated content and featuring a range of animals at risk shared via the hashtag #SaveTogether.

Here is an update on the billboard industry’s partnership with National Geographic’s Photo Ark campaign, led by award-winning photographer Joel Sartore:

• In the five days following Photo Ark’s May 19 launch on donated out of home space in Times Square, the campaign reached 22 million people through social media, press, and the internet.  National Geographic produced a high-quality video, explaining its collaboration with the Outdoor Advertising Association of America.

https://www.youtube.com/watch?v=NdLqnevz7Gk&feature=youtu.be

• Photo Ark images will appear on some 45,000 print and digital out of home signs. This rollout has generated localized attention, such as Mike Norton’s post from Cincinnati and social media buzz.

• Photo Ark images showcase the variety of OOH formats, and OOH’s connection to social media by generating “selfies” nationwide. Here is a bus bench in Miami operated by Signal Outdoor:

On August 1, PBS-TV airs Segment 3 of National Geographic’s series “RARE, Creatures of the Photo Ark” (9 pm Eastern, 8 Central).

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