Naren Patel, formerly Managing Director of Out of Home media owner Primesight, has joined OOH Capital, the global Out Of Home advisory company.
Naren was appointed Managing Director of Primesight in 1995 and then floated the business on the London Stock Exchange. Two years later he sold Primesight to STV but then led a management buyout of the company, driving its growth through acquisitions and organic development. In 2018 he sold the business to Global Radio, later exiting the company in 2020.
Naren is deeply committed to improving ethnic diversity within the media sector. In 2018 he founded Media for All, a social enterprise dedicated to mentoring and supporting Black, Asian and other ethnic minority talent in the media and advertising industries. He is also chair of the advertising charity NABS and received the World Outdoor Leadership Award in 2018.
OOH Capital Chairman Tom Goddard says: “I am delighted that Naren, with his impeccable credentials and proven track record, is joining us to help our growing list of clients and cities around the world make the most of their OOH assets.”
OOH Capital has enjoyed significant growth in the last year. Its clients include global advertising and marketing group Dentsu, Absen, the world’s leading LED display products and service supplier and Broadsign, one of the largest global OOH technology platforms. In addition to these and other ongoing contracts, OOH Capital has been actively assisting, several Private Equity Enterprises and international Media Owners, on investment strategies in the OOH arena.
OOH Capital is headed by its Chairman Tom Goddard and includes Managing Partner Annie Rickard; and Partners Stephen Freitas, Fred Kuhlman, Jim Lui, Sheldon Silverman, Carlos Viladevall. Philip Thomas, Angie Cutter, Ichiro T Jinnai, Claudia Damas and Rachana Lokhande.
For further information contact annie.rickard@oohcapital.com or visit www.oohcapital.com.
About OOH Capital
OOH Capital advises OOH businesses, cities, real estate owners and technology suppliers on the best ways to navigate the rapidly changing OOH landscape. It operates globally and services also include specialist advice on mergers and acquisitions, OOH digitisation strategy and implementation for governments and cities.
Additionally, OOH Capital advises brand owners and technology companies on the best ways to increase their revenues from OOH, now accounting for around seven per cent of the $600 billion worldwide advertising market
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