Yesterday we asked Billboard Insider readers what their return on investment (ROI) hurdle rate is for new capital projects.  Billboard Insider readers want a minimum ROI on out of home capital projects of at least 15%.   One third of Billboard Insider’s readers seek a ROI of 15-20% on new capital projects.  Two-thirds of Billboard Insider readers seek an ROI in excess of 20% on new capital projects.  Nearly one-fifth of Billboard Insider readers seek an ROI in excess of 30% on new capital projects.   Here are the poll results.

Later this week we’ll discuss whether these return expectations make sense.

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