Yesterday we asked Billboard Insider readers where the equity for their out of home company comes from.  More than half of Billboard Insider readers use their own money for equity.  One-quarter of Billboard Insider readers use equity from friends and family.  One-eighth of  Billboard Insider readers use equity from acccredited investors. One-sixteenth of Billboard Insider readers use equity from an investment fund.

Tomorrow we will talk about the pros and cons of taking money from friends and family.

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