Insider touched a nerve with yesterday’s story about a vinyl printer that tried to end run an out of home company to do business directly with the out of home company’s client. We received several comments comments from readers
“Very well put!!! Print ethics is becoming a lost art.”
“I have had the same thing happen to me from a printer. Unacceptable.”
“Agreed that you should only do business with someone you would never have to ask if they would poach your business.”
Insider asked Baud Ramirez, General Manager of Blue Sky digital printing for his thoughts on a printers responsibility to out of home customers.
Isn’t it bad ethics for a vinyl printer to bypass an out of home company and go directly to an out of home company’s client to try to do business directly?
Without a doubt! Here at Blue Sky Digital Printing our number one Core Value is Integrity. By definition Integrity is the practice of being honest and showing a consistent and uncompromising adherence to strong moral and ethical principles and values. Our adherence to such values prevent us from ever attempting to circumvent a customer relationship in such a manner. We develop and nurture relationships with our customers. We have earned the business of individuals that own out of home companies. As a matter of fact, some of our larger customers are such individuals, and we continue to build and grow our partnership with them and other such individuals. We cannot imagine jeopardizing our relationship with any of our customers.
Does a vinyl printer have a confidentiality obligation not to disclose what it sold vinyl for unless a billboard company consents to disclosure.
While there may not be a per se confidentiality agreement between a printer and its customer, Blue Sky Digital Printing operates as if there were such an agreement. Again, we hold true to our core values. In addition to Integrity, we value Service – giving our customers the best service we can; Respect – treating everyone with respect; and, Partnership – treating all stakeholders, including customers, as partners. Each of these core values touches upon how we treat our customers, including treatment of their information as confidential. We feel there is not only an ethical, but a moral, obligation to treat our customer’s confidential information as if it were our own.
Does an out of home company need to address this subject up front with its printer?
It’s always best in this day and age to dot your I’s and cross your T’s, in this case by addressing this subject up front with your printer. With that said, sometimes we trust the wrong people or we forget the occasional dot or cross. Many people believe you shouldn’t have to address this subject – that it should be understood. With the right relationships and partners, like Blue Sky Digital Printing, it is understood. And, even though we stand firmly alongside our core values, and will prove so in all of our business dealings, we are more than willing to sign a confidentiality agreement for a customer’s protection and greater sense of security.
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