Mood Media, the on-premise and connected media solutions company is seeking niche based out of home and place based advertising acquisitions. Insider talked with Mood Media SVP Strategic Alliances, Eric Sinoway.
Could you give us a short overview of Mood’s history and products?
In business for more than 80 years, Mood Media is the world’s leading on-premise and connected media solutions company dedicated to elevating the Customer Experience. Mood Media reaches more than 150 million consumers each day through more than 500,000 subscriber locations in 100+ countries around the globe, with clients including businesses of all sizes and market sectors — from the world’s most recognized retailers and hotels to quick-service restaurants, local banks and thousands of small businesses.
Mood Media helps elevate the Customer Experience for clients via the right combination of sensorial media elements – Sight, Sound, Scent, Social and Systems. Specifically, this means things like digital signage, digital menu boards and TV programming, combined with the music and branded messaging that plays overhead or on-hold, the unique scent that consumers may come to recognize when entering a business; and managing how customers can interact and influence in-store elements. All of these are key aspects that can make or break a positive in-store Customer Experience.
Mood Media also provides the systems that power all of this, driving these aforementioned components of customer experiences via platforms such as Harmony, our brand experience platform. With an end-to-end solution, brands can connect and manage all in-store content including music, messaging, visual (e.g. digital signage), and interactive experiences, from a singular, all-in-one platform.
I hear you’re looking for out-of-home acquisitions which may help you expand your brand. Can you say more?
Mood is aggressively pursuing a strategy to expand its product offerings, geographic reach, partnerships, and – of course – clients. With our financial restructuring complete, Mood is enjoying its most solid financial foundation in decades. With support from our owners, HPS Investment Partners, a bank with approximately $60 billion assets under management, Mood is uniquely positioned to grow through acquisitions. With our installation base of 500,000 locations in 100+ countries, Mood is poised to continue to lead the transformation of the out of home industry.We are pursuing the vision that our CEO David Hoodis announced earlier this year—Mood Reimagined—with a maniacal focus on becoming a more client-centric organization that provides meaningful value to retailers, hotels, restaurants, pharmacies, and other businesses. The right acquisitions can help us get there faster.The second area in which Mood is seeking to acquire is related to companies in the OOH space that serve specific industries (ex Healthcare, Automotive) that can augment our product and service offerings. Given the reality of the economic pressures facing our industry, Mood may be an attractive option for companies serving specific niche markets looking for a new home, particularly given the benefit of our scale and infrastructure, and the opportunity to be a part of a combined future. The final area where acquisition targets are attractive are companies that possess capabilities that enhance ours – seasoned sales executives and/or talent in other disciplines like product development – that can integrate into Mood’s family of associates.The bottom line is that our priorities are to find the right companies that can accelerate our advertising business—specifically the visual component of this business—and those with contracts or talent to augment the Mood team. The convergence of technology, public health concerns, and the advent of a “new normal” presents both challenges and opportunities. For those interested in potential opportunities to join the Mood family, the message is that “we are open for business.”
Paid Advertisement
