There is joy in Minneapolis in the hope that the Vikings will be the first NFL team to win a Super Bowl in their home stadium.  Billboard operators did not receive the same joy.

Insider reported earlier this month that Minneapolis was considering a zoning code change to expand the area where off premise signs can be erected to give advertisers more flexibility as Minneapolis prepares to host the super bowl in February.  The Star Tribune reported over the weekend that late Friday afternoon, new City Council Member Steve Fletcher sent out a notice that an ordinance change put forth by Council Member Abdi Warsame for more billboards wasn’t going to be pursued. Warsame had proposed expanding the area where off-premise advertising could be built from its current area along portions of Hennepin Avenue, Target Center and U.S. Bank Stadium to parts of Washington Avenue and a wider area around the stadium.

With strong opposition from the Downtown Minneapolis Neighborhood Association it now looks like a new study of the downtown Ward 3 may be in the works to further restrict billboards in downtown areas with residential land use.

[wpforms id=”9787″]

Paid Advertisement