Good news for roadside billboards.  Vehicle miles travelled rose 2% in February 2024 compared to February 2023 according the the FHWA February 2024 Travel Trends.  Share this with your ad clients.  The increase was most pronounced in the central US and Northeast.  Vehicle miles travelled rose 1.7% for the 12 months ended January 2024 versus the 12 months ended January 2023.  Here’s the data.

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