Andrea Messimer Henley has been appointed Director, Client Partnerships, for Wilkins Media. Andrea brings more than 20 years of experience in Out of Home (OOH) advertising sales and will oversee the Tampa-Sarasota market as well as serve the Southeast and Mid-Atlantic areas.
Prior to coming to Wilkins Media, Andrea ran an independent OOH advertising sales company in Tampa and held the position of Regional Manager for CBS Malls, and Account Executive for CBS Outdoor, Clear Channel, and Adams + Fairway.
“Outdoor is the oldest form of advertising, and Wilkins is the oldest OOH buying agency,” Messimer Henley said. “After years of experience on the vendor side, I’m excited to work with agencies to customize impactful, unforgettable OOH campaigns that cater directly to the individual client objectives. Taking ideas from concept to execution is one of my favorite parts of working in OOH, so I couldn’t be happier to be joining the Wilkins team.
“While cooperating with agencies in your own industry may seem counterintuitive, it’s not,” she said. “Leveraging experience is the smart way to do business and get the best results for the client. I knew Wilkins was a good fit for me, because the entire team is dedicated solely to delivering strategic, targeted, well planned, Out of Home campaigns that are on time, on budget and paired with deliverable KPI’s.”
“Experience is key to our success, since we act as a resource provider and partner for the agencies we work with. There are many moving parts to OOH and Experiential and we take on the heavy lifting to save everyone time and administrative dollars. We understand it’s not a one size fits all world, so we rely on seasoned talent like Andrea to combine experience and creativity to deliver the highest value to our clients,” said Jon Selame, CEO, Wilkins Media.
Nancy Fletcher, CEO, Outdoor Advertising Association of America, said: “Andrea Messimer Henley is a top OOH industry professional and she has joined Wilkins Media, a top OOH media specialist firm. Both are experts at navigating the out of home advertising landscape for clients.”
Integrating new technologies for display, targeting and measurement continue to make outdoor a versatile and impactful way to communicate a message.
About Wilkins Media
Wilkins Media is an independent out-of-home media specialist firm that has been serving the nationwide advertising community for more than 50 years. Wilkins partners with advertising agencies to more efficiently plan and execute out of home campaigns with the goal of speeding up the out-of-home process from proposal to execution. Through a combination of proprietary software, research tools and deep industry insight, Wilkins Media helps agencies and advertisers navigate the ever changing landscape of OOH, creating impactful campaigns and driving growth.
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