Insider asked yesterday whether Driverless cars are a problem or an opportunity for the out of home advertising industry.  Driverless cars will create marketing opportunities according to Yariella Coello’s op-ed in yesterday’s MediaPost.  Coello states that drivers won’t have to concentrate on the road so they’ll be more receptive to marketing messages, especially messages targeted to their journey and location.

• Billboards can use journey and location data to provide a vacationing couple with tips on restaurants and activities as they head to a vacation resort.

• Mobile apps can encourage passengers to engage with billboards via games.

Insider’s take: The driverless car creates opportunities for the out of home advertising business if a former car driver spends part of the time looking out the window.

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