Insider talked with Kalil and Co Broker Max Drachman about what out of home buyers want on last week’s Billboard Insider podcast.  Here’s the exchange.

Are buyers focusing on leases, growth opportunities in the market and digital sign potential?

The hottest item today is market share.  Buyers aren’t interested…in somebody that’s got a couple of signs on the highway…If you’ve got 20-30% share in any market you’re going to be attractive.  That’s the hot button.  Of course if you’ve got low fixed expenses on your leases and they’re long term or you’ve done a good job buying easements you’ll do well but I think right now market share is the most attractive feature.

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Next week’s podcast guest will be Lamar CEO Sean Reilly.

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