Yesterday AdQuick.com launched an online marketplace for buying and selling out of home advertising. The AdQuick founding team is made up of Silicon Valley techies. Insider interviewed AdQuick’s co-founder and CEO Matt O’Connor about the company. Prior to founding AdQuick, O’Connor worked for Amazon and Instacart. The founding team comes from Yammer/Microsoft, McKinsey, and Breeze. Matt has a BA from Notre Dame and an MBA from University of Virginia’s Darden School.
Matt, how did you get involved with the outdoor industry?
I first encountered the outdoor space in 2010 when I wanted to buy an ad for a start-up I was working on. The time and number of phone calls and emails it took to get inventory information really surprised me. Five years later in 2015, while working on the Instacart expansion team, we encountered similar problems in the tedious process of finding available inventory. Because of this, we ended up spending it on digital ads instead of OOH, because that channel was easier to execute and had great analytics to track performance.
So, I decided to start AdQuick to help provide a solution to those issues.
How is the system for automated buying of out of home broken and how does AdQuick provide a fix?
The OOH industry lacks visibility into availability. This deters many companies, especially fast-moving startups, from even considering outdoor as part of their campaigns. By giving these companies visibility into their options, we will bring new types of companies into the outdoor advertising fore.
We’ve also built an analytics dashboard that uses geo-based data from surveys and other third party data to give marketers (and operators) metrics to measure the impact that the OOH campaign created. This will encourage more businesses to try OOH and keep them coming back once they see the quantified results.
What benefits does AdQuick provide for outdoor advertising companies?
The main benefit will be that AdQuick will drive them new business. Because we’re free, there’s no downside for OOH companies to join AdQuick.
Some other benefits include search engine optimization, online transaction processing, automated lead generation, metrics from their clients’ campaigns and very positive end customer experience.
What can an outdoor company do if they wish to learn more about your product?
AdQuick wants to work with outdoor companies of all geographies and sizes. Our goal is to drive new customers to their faces and we has developed an automated demand generation program we can run focused on specific locations.
To find out more, they can email AdQuick Head of Business Development, Stephen Wegner, at wegner@adquick.com.
Paid Ad
