A highlight of each OAAA Geopath show is hearing Solomon Partners Mark Boidman pontificate on the media landscape.  “Price matters,” he said at the 2023 OAAA/Geopath OOH Media Conference, “The reality is out of home media is the best bank for the buck…it is inexpensive.”

Here’s the slide Boidman showed to back that statement.  Out of home has a cost per thousand (“CPM”) which is less than all the other forms of media except digital display.

You can read Boidman’s entire presentation by downloading Solomon Partners 2023 Media Trends Report.

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