Investment banker Mark Boidman of Peter J Solomon Company has put a copy of his March 15, 2016 Digital Sign Expo talk on the Peter J Solomon website.  Insider wants to comment on three things in the talk.

• Boidman sees out of home growing by 3.2%/year for 2015-2019.  In other words, outdoor is a mature GDP business.  It’s growing about as fast as the US GDP is growing.

• Boidman sees US digital out of home spending growing by 10.7%/year for 2015-2019.  Digital is a 3X GDP business.  If you aren’t thinking about digital signs you should because it’s a sector which is growing much faster than the US economy.

• Since 2004 the cost of implementing a digital sign network has fallen in half.  This has probably been a huge reason for the spread of digital signs.

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