As more states legalize cannabis, demand for advertising will grow. Meanwhile, government is trying to assess consequences of expanding legalization. Insider will keep you updated . . . today sharing a new report from the trucking industry.

The trucking industry is worried that too many non-truck drivers are high, threatening truckers’ safety.  The government should figure out how to mitigate the problem, the trucking industry says, like the push against drunk driving.

A report released in March by the American Transportation Research Institute (ATRI) says:

• Truck drivers are subject to drug testing, other drivers are not
• Law enforcement and the courts have agreed on methods to define, measure, and punish drunk driving (alcohol impairment)
• More passenger-vehicle drivers are testing positive for marijuana
• Marijuana impairs driving via poor judgment, decreased coordination, and decreased reaction time

The trucking research institute called for better data collection on drug-impaired driving, public education on the dangers of driving high, and more training for law enforcement.

Colorado, a pioneer in marijuana legalization, sponsors don’t-drive-high campaigns that include out of home media:

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