Magna Global has issued its USA ad revenue forecast for 2015-2017.  Here’s a summary of the findings.

• Outdoor will grow by 3.3% in 2016 and 2.9% in 2017.  This is well in excess of US GDP which grew 0.8% per annum in the first quarter of 2016 and 1.4% per annum in the second quarter of 2016.

• Despite well publicized problems with ad fraud, digital ad spending grows at a double digit rate.

• Local TV, print and radio revenues continue to decline.

The summary table from Magna’s Executive Summary  is shown below.  2015 revenue growth is in yellow.  2016 projected revenue growth is in black.  2017 projected revenue growth is in grey.