Arkansas Online reports that the Little Rock Board of Directors voted 8-2 in favor of a proposal to permit Lamar to covert three static billboards into digital billboards.  Lamar has agreed to remove 12 billboards in exchange.  The reduction will permanently reduce the number of billboard permits in Little Rock from 198 to 186.  Lamar owns 166 of the boards.  Lamar still needs approval from the Arkansas Highway and Transportation Department for the change.

Insider’s take:  Expect to see more static for digital sign swaps in the future as cities permit digital sign conversions in order to pursue a goal of reducing the number of billboards.

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