Insider will release the 2017 out of home website rankings next week.  While computing the rankings he was struck by how few out of home company websites link to social media pages:

• Only 31% of out of home company websites link to the company’s facebook page.

• Only 20% of our of home company websites link to the company’s twitter feed.

• Only 14 % of out of home company websites link to company’s linked in page.

• Only 8% of out of home company websites link to a company Vimeo or Youtube page.

It makes no sense to invest in social media without making it easy for clients to find you.   Install a social media plugin on your website which allows clients to click to social media.  Look at the row of social media buttons which Outfront puts at the top of its website: google plus, facebook, twitter, linked in, instagram, youtube and the outfront blog.

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